In order to acquire new customers you must do your homework

It’s no good painting (or printing) a black picture. Even if this sentence was difficult to understand for good old Johannes Gutenberg, inventor of European book printing, with mechanical movable type. Well, even today, some printers don’t know what the world is coming to. The 1970s, 1980s and 1990s were characterized by good to very good business. In recent years, sheet-fed offset printing has become a highly competitive service industry.

In the volume market digital printing is attractive, in the niche market level reel-fed offset printing. The problem for medium sized printing companies is to find the right market position. Many owners and printers see their market in the technical, commercial or sometimes even artistic area.

Sales and marketing! How does initial contact to potential customers function? For many this is still worse than a roller failure. But the present and recent past have shown that, whoever forgets his homework when attracting new customers has more machine downtime than is good for his company.

If you are not specialised in contacting new customers, rely on the specialists. Our customers know that we can do it! We will willingly offer your company evidence of this.