We level the road to success by preparation and follow up, so that you can concentrate on the nitty gritty.
We support you in determining target groups, planning product announcements, arranging personal appointments and generating contacts, prior to a trade fair, campaign, roadshow or symposium. A successful trade fair does not end at the event. Around 75% of the visitors are of the opinion that their placement of orders is directly influenced by the follow up. Not following up has a direct consequence for your turnover.
Why is following up after events actually so important?
Visitors conduct many conversations at a trade fair, not just with one company, but also with the competitors of those companies. In relation to this a study by the AUMA (Association of the German Trade Fair Industry ) found that, in excess of 50% of trade fair visitors are dissatisfied with the follow up actions of exhibitors. This shows that there is a tremendous amount of potential for outperforming your competitors. A good sales based follow up distinguishes itself through quick reaction and a precise assessment of the customers requirements.